Harley Davidson International Management - 6197 Words

I. Summary of the case study Harley-Davidson Ââ€" rockers idol So, this case study is about Harley-Davidson, a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So, in 2003, it was the celebration of the 100th birthday of the Harley-Davidson. And, in order to commemorate it, fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this celebration, we can see how recognized this brand is for the owners, or should I say fans. Indeed, this case also shows how the strategy and the marketing of Harley-Davidson are good; because Harley has fans and they will do all they can for†¦show more content†¦The main interest of this group is to ensure members to know each other, and become a second family who share the same interests, wills, and thoughts. And this strategy ensures Harley-Davidson to maintain a strong relationship with its customers, and thus a strong brand name all over the world. According to customers, the owners of H-D say that this brand understand them and their needs, and also that they are always there if a problem appears. These remarks can be linked with Harley-David son s values. Indeed, according to H-D Our values are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at every level of the Company.(www.harleydavidson.com); these values are: Be Fair Tell the Truth Keep Your Promises Respect the Individual Encourage Intellectual Curiosity We can also link this strategy with the mission statement of Harley-Davidson: We fulfill dreams through the experience of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments Harley Davidson Inc. So, through these first elements of explanation of Harley s success, we can clearly see what Harley-DavidsonShow MoreRelatedEssay on Harley Davidson International Management5945 Words   |  24 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Summary of the case study â€Å"Harley-Davidson – rockers’ idol† So, this case study is about Harley-Davidson, a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So, in 2003, it was the celebration of the 100th birthday of the Harley-Davidson. And, in order to commemorate it, fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this celebrationRead MoreHarley Davidson case analysis -- with IFE, EFE, CPM, and TOWS matrix...1588 Words   |  7 PagesStatement: Harley-Davidson is n action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government and society). Harley-Davidson believes the key to success is to balance stakeholders interests through the empowerment of all employees to focus o value-added activities Current Strategy: Differentiation Strategy Relevant History: à ¶In 1903, Harley-Davidson was formedRead MoreR R, Marketing And Banking On Models For Attract New Consumers Essay1404 Words   |  6 Pagesmore money in RD, marketing and banking on models to attract new consumers (Trefis Team, 2015). Harley-Davidson’s Target Market As discussed from Cheema et al., (n.d.), when the company failed to specify its target market, it has shifted the focus from old riders (traditional males between the ages of 29 to 55) to young and female riders. The products were also produced differently to meet those needs (color, size, and height adjustment). Not only this could result in brand loyalty, but gave theRead MoreHarley Davidson : Fulfilling Dreams Of Personal Freedom1627 Words   |  7 PagesHarley-Davidson (HD) has been around since 1903 and continues to thrive in the heavy duty motorcycle industry. HD’s Return on Investment was 9.67% in the fourth quarter of 2015, which is below the average of their normal ROI. Harley-Davidson lost some revenue in 2015 compared to 2014, by 230,000 dollars. This decrease in revenue could be tied to investments they made, as their total assets increased by just over 450,000 dollars. Harley’s current market share is running around 46 dollars per shareRead MoreHarley Davidson Motorcycle Company Case Study1000 Words   |  4 PagesBackground Harley-Davidson Motorcycle Company was established in 1903 by William Harley and Walter, William, and Arthur Davidson, who built their first three motorcycles in a shed Milwaukee. The company became one of leading motorcycle manufacturer in the world, by producing 28000 motorcycles per year and having dealerships in 67 countries by 1920. In spite of many rivals the company survived during the 1930 depression along with an Indian company. The company has employed 6000 employees worldwideRead MoreEssay on Harley-Davidson Circle Organization1314 Words   |  6 PagesHarley-Davidson Circle Organization Harley Davidson’s remarkable success and turnaround from a company nearing extinction to a business model of success (James Graham, 2004; Johan Van Brian, 2000; Teerlink Ozley, 2000) is secured by the environment developed at Harley-Davidson through the organizational changes led by former CEO Rich Teerlink. Mr. Teerlink fundamentally changed the structure of Harley-Davidson from a command and control, top down leadership company to one of collaborativeRead MoreExecutive Summary of Harley-Davidson1375 Words   |  6 PagesFeb 4, 2006 Topic : Harley-Davidson‘s Strategic vision, company objectives, and overall strategy 1. Summary of the company business model betwen1994 Ââ€" 2003: Harley-Davidson is the 100-year-old, leader in manufacturing and selling motorcycles. Good relationships, continuous improvement, employee and management involvement, team building or employee training and empowerment are not just words out of a management book for Harley-Davidson. Only by adopting those management techniques and buildingRead MoreHarley Davidson Essay658 Words   |  3 Pages Name: William Pate Case Study Title: Case Study #5 Harley-Davidson Question #1 If you were CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales? As CEO of Harley-Davidson the way that I would compare the advantages and disadvantages of exporting would be; Exporting Gives us instant market access into a new market making us able to maximize revenue in a short amountRead MoreHarley Davidsons The Great Depression1290 Words   |  6 PagesIntroduction Harley-Davidson came to life in 1903, when William S. Harley and Arthur Davidson produced the first Harley-Davidson motorcycle in a little wooden barn in Milwaukee, Wisconsin. This was the start to what we know today as Harley-Davidson Motorcycles. William Davidson joined his brother Arthur and a friend in the business in 1907. In 1912 Harley-Davidson made their first sale overseas in Japan. Soon after moving into a larger building, they needed to hire employees to support the makingRead MoreMGT499-Module 5 Case1720 Words   |  7 PagesSTRATEGIC MANAGEMENT: STRATEGIC CHOICES AND IMPLEMENTATION Trident University Mrs. Carmen M. Pà ©rez-De La Matta Module 5 - Case MGT499 - Strategic Management Professor: Dr. Alan Preizer October 1, 2014 CASE ASSIGNMENT STRATEGIC CHOICES AT HARLEY-DAVIDSON MOTOR COMPANY To complete Module 5 Case Assignment, read the information in the background material, look for more information and review some of your previous readings for this class, and then write a 4- to 5-page report for your professor

Age Stratification - 1183 Words

1.0 Introduction Social stratification is not a new phenomenon; its roots extends far back into antiquity with some contending that archaeological evidence reveals that social stratification existed in Cro-Magnon society 10,000 or more years ago (Tattersall 1998:178). Social stratification may be based on many attributes; according to Arredondo Biological differences can produce, directly or indirectly, social stratification by factors such as age, gender, race, or socioeconomic status. Age stratification and ageism are very closely related; one cannot exist without the other. Age stratification separates people into three primary groups according to their age; the young, the old and the rest. Ageism is the process of systematic†¦show more content†¦Younger, faster, stronger bodies could perform the same mind-less task for hours on end, which in turn created an enormous ROI. The business people who did the hiring for these facilities realized this and in order to increase the company profits , they had to decrease the wages being paid and increase the hours being worked. It was the catalyst for several social structures still in place today. The social stratification of the labor was based on age. Starting at the top, the old, rich, power elite, upper class owned the company. They paid the middle-class factory manager to make money for them. In turn, the middle-class factory manager made their trusted lower-middle-class hiring manager want young, cheap, strong and fast. This is where the poor began to be separated from the working lower-class citizens. It was still a rather blurry line between the poor and the lower class, because at any given moment you could be replaced. There was not a lot of room to move up, and the only incentive to stay with the company was to have an income. The old and elderly went from being respected for their wisdom to being rejected for their perceived inabilities. This lead to many older people lying about their age, saying they were younge r. This was a shift from previous generations where children would lie about their age, saying they were older An interesting practice startedShow MoreRelatedSocial Stratification : Social Class, Ethnicity, Age, And Gender1074 Words   |  5 Pages It is in the human nature to be social beings, and have a social identity. Social stratification is the organization of individuals into social groups based on their access to basic needs. Aspects that affect social stratification are wealth, power, and prestige. Wealth is the amount of currency or goods that an individual or family owns. This can include money, houses, livestock, etc. Power is the ability for one to achieve their goals regardless of opposition. Wealth is directly related toRead MoreThe Theory Of The Age Stratification Theory Essay972 Words   |  4 Pagesand age stratification. The functionalist perspective has some advantages. These perspectives have been used more often than any other perspectives in the study of aging. Some of the earliest and most influential theories which gerontology used are, the disengagement theory, activity theory, and the modernization theory. These theories all rely on the functionalist and structure assumptions. But, in the 1980’s, gerontology has used another structure-functionalist principle called, the age stratificationRead MoreSocial Stratification And Its Effects On Society861 Words   |  4 PagesSocial Stratification In our society today we have system of social stratification. Social stratification is a system in which groups of people are divided into layers according to their relative property, power, and prestige. Sometimes as humans we find it challenging to keep up with the person next to us who has nicer materialistic items; being a young woman who lives in a prestigious college town I notice everyone seems to have a ridiculous amount of money and/or nice cars and at times, thisRead MoreWhat Do Sociologists Mean by Social Stratification?1506 Words   |  7 Pagessociologists mean by social stratification? Discuss its consequences for society and for individuals living within it. Illustrate and support your response with sociological argument and evidence. Sociologists have varying views on social stratification, therefore their approach to how it can impact society and individuals results in very different concepts. This piece of work will identify and discuss the key points which are significant to the sociological debate. Social Stratification is ‘a system byRead MoreThe Impact Of Social Stratification On Minorities1195 Words   |  5 Pagesdiscrimination, gender stratification, environmental damage, population growth, and urbanization are among the social problems and controversial issues that still exist in the United States. What is Social Stratification Social stratification is defined as a system by which society ranks categories of people in a hierarchy. For example, There are fundamental principles of stratification: slavery, caste, and class. The class system which is characterized by its social mobility social stratification is a characteristicRead MoreIntergenerational Mobility : From Sri Lanka982 Words   |  4 Pagesmobility can take place. In comparison to the Sri Lankan social structures and education system, the related Canadian system in present time is more fluid and open. This comparison of time periods was chosen because this is the time my father was my age. My current part-time work as a Wal-Mart associate has a higher social prestigious level then my father’s janitorial position. It is a higher social prestigious level because, I handle money and engage in social interaction. In this case, I have alreadyRead MoreClass Stratification And Social Stratification1485 Words   |  6 PagesQ. ‘Class stratification is no longer relevant in explaining equality in the U.K. today.’ A. Class stratification runs on 3 main points: Power (legal ability, capacity or authority granted on a person/persons), Prestige (a reputation or influence arising from success) and Privilege (a special right or immunity) with these being the root of social stratification it’s easy to see why inequality in universal with the bourgeoisie (the elite 2% of the world) controlling the proletariat (working classRead MoreThe Decline Of Rural America1292 Words   |  6 Pagescategories these individuals fall into are influenced by socioeconomic statuses and are characteristic of segregation, deviance, stereotyping, and social stratification. The division of youth begins at a young age with the status of the family. Social stratification is the categorization and division of members of society based on gender, race, class, age, and other characteristics (Ferris Stein, 2012). In America, these divisions are usually based on socioeconomic status of individuals. The youthRead MoreThe Concept Of Social Stratification893 Words   |  4 PagesThe concept of social stratification is quite complex. It involves categorizing a person into socioeconomic levels based upon one’s profession, wealth, social status, and perceived power. Such a stratification makes up a social hierarchy, which involves placing groups of people in a higher standing than another group, with fewer people being included into the ‘higher’ classes. These concepts were not always apparent, only developing as result of human influence. Using Sumer and Uruk as examples,Read MoreOrange County, California Demographic Report1604 Words   |à ‚  7 Pagesaverage age of 36.4 years. The racial makeup of Orange County was 1,942,675(62.9%) White, 50,766 (1.6%) African American, 11,852 (0.4%) Native American and Alaskan, 573,661 (18.6%) Asian, 9,472 (0.3%) Native Hawaiian and Pacific Islander, 387,005 (12.5%) from other races, and 127,799 (4.2%) from two or more races. Hispanic or Latino of any race were 1,012,973 persons (33.7%) which is predominantly of Mexican origin (U.S. Census Bureau, 2014). In 2014, there were 2,043,735 persons representing ages 25

The Return Midnight Chapter 40 Free Essays

But after an endless time in the soft, kind darkness, something was forcing Elena back up into light. Real light. Not the terrible green half-light of the Tree. We will write a custom essay sample on The Return: Midnight Chapter 40 or any similar topic only for you Order Now Even through shut eyelids she could see it, feel its heat. A yel ow sun. Where was she? She couldn’t remember. And she didn’t care. Something was saying inside her that the gentle darkness was better. But then she remembered a name. Stefan. Stefan was†¦? Stefan was the one who†¦the one she loved. But he’d never understood that love was not singular. He’d never understood that she could be in love with Damon and that it would never change an atom’s worth of her love for him. Or that his lack of understanding had been so wrenching and painful that she had felt torn into two different people at times. But now, even before she opened her eyes, she realized that she was drinking. She was drinking the blood of a vampire, and that vampire wasn’t Stefan. There was something unique in this blood. It was deeper and spicier and more heavy, al at once. She couldn’t help opening her eyes. For some reason she didn’t understand, they flew open and she tried immediately to focus on the scent and feeling and color of whoever was bending over her, holding her. She couldn’t understand, either, her sense of letdown when she slowly realized that it was Sage leaning over her, holding her gently but securely to his neck, with his bronze chest bare and warm from the sunlight. But she was lying down flat, on grass, from what her hands could feel†¦and for some reason her head was cold. Very cold. Cold and wet. She stopped drinking and tried to sit up. The light grip became firmer. She heard Sage’s voice say, and felt the rumbling in his chest as he said it, â€Å"Ma pauvre petite, you must drink more in a moment or so. And your hair has Stillsome of the ashes in it.† Ashes? Ashes? Didn’t you put ashes on your head for†¦now what had she been thinking about? It was as if there was a block in her mind, keeping her from getting close to†¦ something. But she wasn’t going to be told what to do. Elena sat up. She was in – yes, she was very sure – the kitsune paradise, and until a moment ago her body had been arched back, so that her hair had been in the clear little stream that she had seen earlier. Stefan and Bonnie had been washing something pitch-black out of her hair. They both were smudged with black as well: Stefan had a big swath across one cheekbone, and Bonnie had faint gray streaks below her eyes. Crying. Bonnie had been crying. She was Stillcrying, in little sobs that she was trying to suppress. And now that Elena looked harder she could see that Stefan’s eyelids were swol en and that he had been crying too. Elena’s lips were numb. She fel back onto the grass, looking up at Sage, who was wiping his eyes furtively. Her throat ached, not just inside, where sobbing and gasping might make it hurt, but outside, too. She had a picture of herself slashing at her own neck with a knife. Through her numb lips, she whispered, â€Å"Am I a vampire?† â€Å"Pas encore,†Sage said unsteadily. â€Å"Not yet. But Stefan and I, we both had to give you massive amounts of blood. You must be very careful in the next days. You are right on the brink.† That explained how she felt. Probably Damon was hoping that she would become one, wicked boy. Instinctively, she held out her hand to Stefan. Maybe she could help him. â€Å"We just won’t do anything for a little while,†she said. â€Å"You don’t have to be sad.†But she herself Stillfelt very wrong. She hadn’t felt this wrong since she’d seen Stefan in prison and had thought that he would die at any moment. No†¦it was worse†¦because with Stefan there had been hope and Elena had the feeling that now hope was gone. Everything was gone. She was hol ow: a girl who looked solid, but whose insides were missing. â€Å"I’m dying,†she whispered. â€Å"I know it†¦Are you al going to say good-bye now?† And with that Sage – Sage! – choked up and began to sob. Stefan, Stilllooking so oddly mussed, with those traces of soot on his face and arms and his hair and clothes soaking wet, said, â€Å"Elena, you’re not going to die. Not unless you choose to.† She had never seen Stefan look like this before. Not even in prison. His flame, his inner fire that he showed to almost no one but Elena, had gone out. â€Å"Sage saved us,†he said, slowly careful y, as if it cost him great effort to speak. â€Å"The ash that was fal ing – you and Bonnie would have died if you’d had to breathe any more of it. But Sage put a door back to the Gatehouse right in front of us. I could barely see it; my eyes were so ful of ashfal , and it’s only getting worse on that moon.† â€Å"Ashfal ,†Elena whispered. There was something at the bottom of her mind, but once again her memory failed her. It was almost as if she’d been Influenced to not remember. But that was ridiculous. â€Å"Why were ashes fal ing?†she asked, realizing that her voice was husky, hoarse – as if she’d cheered too long at a footbal game. â€Å"You used Wings of Destruction,†Stefan said steadily, looking at her with his swol en eyes. â€Å"You saved our lives. But you kil ed the Tree – and the star bal disintegrated.† Wings of Destruction. She must have lost her temper. And she’d kil ed a world. She was a murderer. And now the star bal was lost. Fel ‘s Church. Oh, God. What would Damon say to her? Elena had done everything – everything wrong. Bonnie was sobbing now, her face turned away. â€Å"I’m sorry,†Elena said, knowing how inadequate this was. For the first time she looked around miserably. â€Å"Damon?†she whispered. â€Å"He won’t speak to me? Because of what I did?† Sage and Stefan looked at each other. Ice went down Elena’s spine. She started to get up, but her legs weren’t the legs she remembered. They wanted to unlock at the knees. She was staring down at herself, at her own wet and smudged clothes – and then something like mud came down her forehead. Mud or congealing blood. Bonnie made a sound. She was Stillsobbing, but she was speaking, too, in a new husky voice that made her sound much older. â€Å"Elena – we didn’t get the ashes out of the top of your hair. Sage had to give you an emergency transfusion.† â€Å"I’l get the ashes out,†Elena said flatly. She let her knees bend. She fel onto them, jarring her body. Then, twisting, she leaned down to the little brook and let her head fal forward. Through the icy shock she could dimly hear exclamations from the people above water, and Stefan’s sharp, Elena, are you All right? in her head. No, she thought back. But I’m not drowning, either. I’m washing out my hair. Maybe Damon will at least see me if I’m presentable. Maybe he’ll come with us and fight for Fell’s Church. Let me help you up, Stefan sent quietly. Elena had come to the end of her air. She pul ed her heavy head out of the water and flipped it, soaking but clean, so that it fel down her back. She stared at Stefan. â€Å"Why?†she said – and then, with a sudden panic – â€Å"Has he left already? Was he angry†¦with me?† â€Å"Stefan.†It was Sage, speaking tiredly. Stefan, who was staring out of his green eyes like a hunted animal, made some faint sound. â€Å"The Influence, it is not working,†Sage said. â€Å"She will remember on her own.† How to cite The Return: Midnight Chapter 40, Essay examples